The Marketing Strategy of Generic Medicines in Taiwan,under the Global Budgets of the BNHI –Using Statin as an example
碩士 === 國立陽明大學 === 醫務管理研究所 === 93 === Abstract Recently, healthcare costs in every country keep increasing. Thus, governments are encouraging the usage of generic drugs. BNHI prevents the enlargement of financial problems via carrying out global budget (GB) payment reforms. The implementation of GB h...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26045520162817995273 |