Applying Two-factor Theory to Analysis Repurchasing Consumers’ General Merchandise Store Choice-An Empirical Study in Tao-Yuan County.
碩士 === 萬能科技大學 === 經營管理研究所 === 93 === As the growing of GMS in Taiwan, the Customers had asked for more in the service of GMS. Nowadays, the GMS had already improved in several aspects, such as Store Image, Store Atmosphere, Service Enhancement, Leisure Facilities…etc. In December 2003, ther...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97691519699307620347 |