STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE

STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE

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碩士 === 大同大學 === 事業經營學系(所) === 93 === Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new...

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Main Authors: Wu-Kuei Sung, 宋吳魁
Other Authors: Ming- Chuan Pan
Format: Others
Language:en_US
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/64306867536922283715
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spelling ndltd-TW-093TTU051630082015-10-13T10:42:07Z http://ndltd.ncl.edu.tw/handle/64306867536922283715 STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE 網路接取產業顧客忠誠度研究－以台北市為例 Wu-Kuei Sung 宋吳魁 碩士 大同大學 事業經營學系(所) 93 Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new customers and please old customers with all might, how to retain existing customers to enhance future profitability will become a major marketing issue. While enterprises that can successfully reduce customer defection ratio can boost profit by 25-85%, they begin to establish long-tern and profitable customer relations to create loyal customers and maintain customer loyalty. This study thus investigated the relationship between IAPs and customers and the influences of service quality on customer loyalty through a case study of Taipei. Ming- Chuan Pan 潘明全 2005 學位論文 ; thesis 70 en_US
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language en_US
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sources NDLTD
description 碩士 === 大同大學 === 事業經營學系(所) === 93 === Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new customers and please old customers with all might, how to retain existing customers to enhance future profitability will become a major marketing issue. While enterprises that can successfully reduce customer defection ratio can boost profit by 25-85%, they begin to establish long-tern and profitable customer relations to create loyal customers and maintain customer loyalty. This study thus investigated the relationship between IAPs and customers and the influences of service quality on customer loyalty through a case study of Taipei.
author2 Ming- Chuan Pan
author_facet Ming- Chuan Pan
Wu-Kuei Sung
宋吳魁
author Wu-Kuei Sung
宋吳魁
spellingShingle Wu-Kuei Sung
宋吳魁
STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
author_sort Wu-Kuei Sung
title STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
title_short STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
title_full STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
title_fullStr STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
title_full_unstemmed STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
title_sort study on the customer loyalty in iap industry-with taipei as example
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/64306867536922283715
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