STUDY ON THE CUSTOMER LOYALTY IN IAP INDUSTRY-WITH TAIPEI AS EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 93 === Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new...
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64306867536922283715 |
| Summary: | 碩士 === 大同大學 === 事業經營學系(所) === 93 === Full competition in the IAP industry started since the opening for private operations of the fixed network service on 1 July 2001. Service providers keep advertising to expand market share, and price competition has become white-hot. Though they struggle for new customers and please old customers with all might, how to retain existing customers to enhance future profitability will become a major marketing issue. While enterprises that can successfully reduce customer defection ratio can boost profit by 25-85%, they begin to establish long-tern and profitable customer relations to create loyal customers and maintain customer loyalty. This study thus investigated the relationship between IAPs and customers and the influences of service quality on customer loyalty through a case study of Taipei.
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