RESEARCH OF THE IMPACT OF SWITCHING COSTS, CUSTOMER SATISFACTION AND MNP ON CUSTOMER RETENTION IN MOBILE TELECOMMUNICATION MARKET
碩士 === 大同大學 === 事業經營學系(所) === 93 === The mobile market deregulation is not over 10 years, but the market is saturated. Each company makes an effort to attract others subscribers to expand its market share. But how the companies can succeed in this market? The key factors might be to raise customer r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00315841690879788355 |