THE IMPACT OF WEBSITE TECHNOLOGY, TRANSACTION COST, AND SERVICE QUALITY ON B TO C CHANNEL SATISFACTION AND PREFERENCE

碩士 === 大同大學 === 事業經營學系(所) === 93 === According to the research of “EC Environment Setup and B2C EC Practice” had done by Ministry of Economic Affairs (MOEA) shows that the scope of B2C market research 34,720 million NTD. Compared with last year, there were 22,090 million NTD, the growth rate researc...

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Bibliographic Details
Main Authors: Shih-Hsuan Lin, 林仕軒
Other Authors: Hao-Erl Yang
Format: Others
Language:en_US
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/43874597003284730494