The Effects of Sales Promotion and Promotion Incentives on Consumers’ Purchase Intentions—The Moderating Role of Message Framing
碩士 === 大同大學 === 事業經營研究所 === 93 === This study conducted 2 × 2 × 2 experimental design, including two independent variables (sales promotion and promotion incentive) and one moderator (message framing) ,and discussed their effect on consumers’ purchase intentions. The researcher found that different...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55050302397588308165 |