The Moderating Effect of TV Shopping/Online Shopping on the Consumer’s Purchasing Intention of Different Promotion Types and Promotion Situations
碩士 === 大同大學 === 事業經營研究所 === 93 === In the recent years, many people have good look at fashion sunrise industry of TV Shopping Channel in Taiwan. In 2004, it created NT$30,000,000,000 dollars for Taiwan T-Commerce Shopping Channel. It can be predicted that it will reach NT$50,000,000,000 dollars in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80795291080275614094 |