| Summary: | 碩士 === 臺北市立師範學院 === 體育研究所 === 93 === Abstract
The main purpose of this study was to investigate the consumer’s real feeling and satisfaction with Taipei Youth Activity Center. It was expected to provide study result for the related industry framing the strategies while planning or managing an activity site.
Data was collected through using the “Consumer’s Satisfaction Survey of Taipei Youth Activity Center” designed by the researcher. The data were analyzed with item analysis, factor analysis, reliability Analysis, described statistics and repeated measures using SPSS 10.0 and Lisrel 8.50 package Software. Alpha coefficient was set at .05 for all computation. Statistical analyses were performed on 786 valid responses.
This study found:
1. Before having experience in Taipei Youth Activity Center, had complained
experience’s consumers paid much attention on “the price and service” and
“the integrated environment”, the consumers had no complained experience
paid much attention on “educational value” and “the integrated environment”.
2. In perception, the consumers had no complained experience paid much
attention on “educational value” and “the price and service”.
3. In satisfaction, the consumers had no complained experience paid much
attention on “additional value”, “poducts facilities” and “educational value”.
Key Words: Y17、Customer Behavior、Satisfaction、Lisrel
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