A study on relationship among customer perceived value, customer satisfaction, customer loyalty and switching cost
碩士 === 淡江大學 === 管理科學研究所碩士班 === 93 === In the business marketing activities, customer loyalty has long been regarded as an important goal. Generally speaking, there two means for enterprise to retain customers. One is to deliver superior customer value and customer satisfaction derived from excellent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13017285178810855507 |