Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users

碩士 === 淡江大學 === 資訊管理學系碩士班 === 93 === Through network, people create their relationship, social life and their unique virtual community. The most special case is the virtual community for on-line game players. These players engage these fantastic games and build a virtual community when they have c...

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Main Authors: Chin-Chou Chang, 張錦洲
Other Authors: 游佳萍
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/90452789498348959468
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spelling ndltd-TW-093TKU053960162015-10-13T11:57:25Z http://ndltd.ncl.edu.tw/handle/90452789498348959468 Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users 從結構理論詮釋線上遊戲經營者與玩家的行為 Chin-Chou Chang 張錦洲 碩士 淡江大學 資訊管理學系碩士班 93 Through network, people create their relationship, social life and their unique virtual community. The most special case is the virtual community for on-line game players. These players engage these fantastic games and build a virtual community when they have common experiences, share relevant resource, and support each other like a reality team. In order to investigate virtual communities of on-line game industry, this study examines interpretive, resource, norm of on-line game industry based on structure theory. Two questions guide this study: (1) how does the on-line game company to make the strategies? (2) how do these players’ reaction re-influence producers’ strategies? Our study adopt interview to collect data from on-line game participants. Our target sample is the most popular on-line game in Taiwan, and subjects are this game’s players and company stuffs. There are four findings in our study: first, this game company would reform from the game producer becomes the game services provider. Second, richness cyber membership keeps players enjoying the on-line game life day by day. Third, a lack of smooth and structured communication between the industries and players leads conflicts among them. Finally, from players’ aspect, the image of this on-line game company is the game producer but it is not a qualify services provider. There are two contributions of this study. First, we used structured theory to capture the behaviors of on-line game company and players, and describe the interaction and conflict between them. Second, our findings provide the suggestions for the management and implication of on-line game community. 游佳萍 2005 學位論文 ; thesis 38 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 淡江大學 === 資訊管理學系碩士班 === 93 === Through network, people create their relationship, social life and their unique virtual community. The most special case is the virtual community for on-line game players. These players engage these fantastic games and build a virtual community when they have common experiences, share relevant resource, and support each other like a reality team. In order to investigate virtual communities of on-line game industry, this study examines interpretive, resource, norm of on-line game industry based on structure theory. Two questions guide this study: (1) how does the on-line game company to make the strategies? (2) how do these players’ reaction re-influence producers’ strategies? Our study adopt interview to collect data from on-line game participants. Our target sample is the most popular on-line game in Taiwan, and subjects are this game’s players and company stuffs. There are four findings in our study: first, this game company would reform from the game producer becomes the game services provider. Second, richness cyber membership keeps players enjoying the on-line game life day by day. Third, a lack of smooth and structured communication between the industries and players leads conflicts among them. Finally, from players’ aspect, the image of this on-line game company is the game producer but it is not a qualify services provider. There are two contributions of this study. First, we used structured theory to capture the behaviors of on-line game company and players, and describe the interaction and conflict between them. Second, our findings provide the suggestions for the management and implication of on-line game community.
author2 游佳萍
author_facet 游佳萍
Chin-Chou Chang
張錦洲
author Chin-Chou Chang
張錦洲
spellingShingle Chin-Chou Chang
張錦洲
Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
author_sort Chin-Chou Chang
title Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
title_short Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
title_full Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
title_fullStr Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
title_full_unstemmed Adopt Structure Theory To Interpret The Behavior of Online-game Industrialist and Users
title_sort adopt structure theory to interpret the behavior of online-game industrialist and users
publishDate 2005
url http://ndltd.ncl.edu.tw/handle/90452789498348959468
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