The Roles of Relationship Marketing, Membership Commitment, and Membership Behaviors in Professional Association.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === Commitment is defined as key variables in relationship marketing.The study investigate how relationship marketing activities affect members’ commitment and behaviors in professional association, taking dissemination of organization knowledge, enhancement of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37128942794382018620 |