A Study of Relationships between the Dimensionalities of Customer-Based Brand Image－A Case of Taiwan Mobil Phone Market
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === Brand image is all about customers’ perceptions of a particular brand. Through a strong brand image, company could promptly evoke customers’ brand perceptions and associations. It also shows the uniqueness of the brand among other competitors, which a strong...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60824934648097527752 |