The Relationship Capital of Alliance Partnership in Taiwan''s Opto-Electronic Industry－A Transaction Cost Perspective
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === Because of the rapidly-changing path of the technology development in Taiwan’s Opto-electronic Industry, the related optoelectronic products’ life cycles shorten. The gross margin of the product is down year by year due to the severely competitive business e...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81614709182258900285 |
| Summary: | 碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 93 === Because of the rapidly-changing path of the technology development in Taiwan’s Opto-electronic Industry, the related optoelectronic products’ life cycles shorten. The gross margin of the product is down year by year due to the severely competitive business environment. Strategic alliance has consequently become a common strategy option for the Opto-electronic firms. The major reason for firms to form strategic alliance is to avoid uncertainty of transaction environment and opportunism of humanity. In that way they can reduce the potential transaction costs. To form the strategic alliance is easy, it is difficult to maintain good relationships. Past researches have suggested that relationship capital is a critical for the success of alliances. And trust is the primary element to build up the relationship capital. For this reason, this study attempts to take a transaction cost perspective to discuss that how the relationship capital affects the firm’s willingness to maintain the alliance relationship in the future.
125 valid responses data were analyzed by Structural Equation Modeling. The empirical results show that the reputations of suppliers and switching costs of firms have strong positive impacts on the relationship capitals of alliance partners. Furthermore, the relationship capital also has a great positive impact on the firm’s willingness to maintain the alliance relationship in the future.
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