A Study of the Relationship among Brand Equity, Perceived Value and Purchase Intension under Different Deal Proneness

碩士 === 淡江大學 === 企業管理學系碩士班 === 93 === In the fierce competitive environment,companies all seek new marketing strategies or tactics.However,these methods make marketing activities become too complicated,Al Ries and Raura Ries believe"brand building"can integrate all marketing activities. B...

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Bibliographic Details
Main Authors:	Shih-Min Chang, 張詩敏
Other Authors:	Lee, Yueh-Hua, P.H.D
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/16530391267494508162

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