A Study of the Relationship among Brand Equity, Perceived Value and Purchase Intension under Different Deal Proneness
碩士 === 淡江大學 === 企業管理學系碩士班 === 93 === In the fierce competitive environment,companies all seek new marketing strategies or tactics.However,these methods make marketing activities become too complicated,Al Ries and Raura Ries believe"brand building"can integrate all marketing activities. B...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16530391267494508162 |