Business Strategy Formulation for Beverage Market in Taiwan-A Case Study on Company P

• Main Authors: Hsu, Pei-Chen, 許佩真
• Other Authors: Lin, Jyh-Horng
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/95602638473225186623

碩士 === 淡江大學 === 國際商學碩士在職專班 === 93 === This research is to find out and discuss how to manage the beverage packaging manufacturers in the uncertain environment and sustain their competitive advantages. Through the mission statement of the case company, this research proceeds on evaluation of the internal, industrial and external environment and then proposes the main factors of how the enterprise generates the competitive strategies. This research adopts the means of case study analysis, and thus the conclusions of the research are made based on the discussion of domestic and foreign documents, collection of primary and secondary documents. They are listed as follows: (1) Taking individual enterprise under the skeleton of firm theory as the starting point, centering on corporate mission as tactic decision and deliberation, the research considers the factors based on the premise of mission deriving from the environmental impact of the organization to be taken as the basis before the tactic is carried out. With the mission statement of the case company, three main environmental factors, internal, industrial and external factors, are considered to draw its strategic competition factors and to reveal how the strategies are formed to be the company’s reference when they need to make or modify particular competitive strategies. (2) Whether enterprises can achieve their goals successfully often influence on environmental changes. Since the environment changes, the strategy is going to instruct the enterprise of their position in the environment. Under such a premise, the corporation mission will push to apply different strategy in different period of time. Beside, different strategy will also have influence on the establishment and implementation of future strategies. (3) Based on 7S framework, the five-force model, and PESTEL theoretical skeleton analysis, we know that this beverage packaging manufacturer uses “providing multiple service” as its corporation strategy. In the internal environment, they “implement the operating efficiency” to adjust accordance with the environmental change. In the industrial environment, they keep the “advantage of leading technology” to survive on the industry. In the external environment, they correspond with the “tendency of recycling and reuse” adjusting to the present development of global environmental protection for reaching their corporation mission and “become the most admired company in the world.”