Taiwan enters the WTO-A study of changing professional structures of design consultancies by innovative product-development.

• Main Authors: Chao-Tien Su, 蘇朝田
• Other Authors: 梁又照
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/4zhheh

碩士 === 國立臺北科技大學 === 創新設計研究所 === 93 === In the light of becoming a member of the WTO (World Trade Organization), the industry in Taiwan is facing a global challenge inducing inevitable fundamental changes in its economical environment. Unable to solemnly rely on traditional structures founded on OEM-business, Taiwanese enterprises will have to turn to innovation in order to creating a competitive edge. The role of Taiwanese design consultancies in the process of successfully redefining professional structures, particularly regarding small and middle-sized enterprises as well as their own increase in professionalism and service-quality in order to challenge future global markets are key aspects in this research. The first stage of the study is based on research, collection and evaluation of relevant reference-data leading to initial assumptions which consecutively will be subject to further examination. Subsequently, the present correlation between design consultancies and (industrial) enterprises will be investigated by means of a survey. Their supply and demand quantified by the resulting outcome will be analyzed in depth in order to produce key -factors and potential strategies. The concluding stage will verify and ascertain the thesis generated by this study. Specific interviews with professionals of both fields will scrutinize and verify its credibility, feasibility and value, potentially adjusting the proposals. These are the main aspects which will be investigated: 1. What is the present demand of Taiwan''s industry regarding industrial design services? 2. How do professional structures of industrial design consultancies effect the quality of design service? 3. What is the position of design consultancies within the process of product-development? 4. How can the structures and processes of industrial design consultancies be adjusted according to the needs and nature of the clients'' enterprise?