| Summary: | 碩士 === 東海大學 === 國際貿易學系 === 93 === Based on social network, this paper explored the association between social network and salesperson’s service creativity. This study further defined service creativity as “Through creative behavior or attitude, salespeople will use their creative ideas nimbly in the workplace, which kind of creativity can be regarded as salespeople to proceed with their selling and service by generated of new ways, process, ideas or which can be replaced by old ways.” This paper also identified service creative performance as financial performance including rewards and non-financial performance which independently embraces network position and job satisfaction.
The purpose of this paper is to examine relations between salesperson’s creativity and social networks, and further explored the association between salesperson’s service creativity and service creative performance.
A sample of this survey was salespeople of real estate agents, and results demonstrated that in the internal networks, coworkers made significant contributions to original creativity, while in the external networks, competitors made significant effects to original and useful creativity. Besides, original creativity made positive contributions to rewards and job satisfaction, while useful creativity had positive effects to rewards and network position.
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