A Study of Carrying Out One-to-One Marketing in e-Marketplaces with Data Mining

碩士 === 東海大學 === 國際貿易學系 === 93 === Abstract Because of the popularity of Internet, more and more people go shopping on line. The cost of establishing an on-line store has decreased. But if no body visits the on-line store, it may still go bankrupt. For buyers and sellers who never meet each other, e-...

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Bibliographic Details
Main Authors: Yu-Wen Tseng, 曾郁雯
Other Authors: Hai-Cheng Chu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/08172006942310471574

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