Managing Alliance Life Cycle

• Main Authors: Ya-Fen Hsu, 許雅雰
• Other Authors: Yen-Tsung Huang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/14259423645609615188

碩士 === 東海大學 === 企業管理學系碩士班 === 93 === This study believes the firms should managing the alliances in the view of life cycle. we distinguish the alliance into five stages: strategic decision, partner selection, negotiation, alliance operation and ending. According to the evolution situation at each stage, this study tried to find out the managerial focus at each stage, and then developed the model of alliance life cycle. Through the method of questionnaire investigation, 78 effective samples of alliances of Taiwanese manufacturing firms were collected and analyzed. And then, using path analysis to test the hypothesis and proposed model. The results shows: 1.During the stage of strategic decision, Confirming alliance’s necessity can raise three managerial capabilities at the operation stage. 2.During the stage of partner selection. Choosing the partner which have strategic fit and operating fit can reach the reciprocity at the negotiation stage. Besides, partner which have high operating fit can raise three managerial capabilities at the operation stage. 3.During the stage of negotiation. Adhering to the principle of reciprocity can raise three managerial capabilities at the operation stage and the final alliance satisfaction. 4.During the stage of operation stage, three managerial capabilities can rais the final alliance performance.