The Effects of Framing of Mix and Personal Needs for Cognition on Product
碩士 === 南台科技大學 === 行銷與流通管理系 === 93 === Bundling is one of the common strategies used in marketing practices. Theoretically, the most profitable way to implement bundling strategy is “Negative Correlated Mix”. Nevertheless, it is still unclear whether different framing of mix may affect how consumers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27898219436659302762 |