The Study of the Business Model and the Developmental Trend of TV Home Shopping Industry in Taiwan--The Case of “Eastern Home Shopping”
碩士 === 南台科技大學 === 資訊傳播系 === 93 === The aim of this study is to examine the strategic management through multiple channels of the TV home shopping among the non-store retailing market in Taiwan. The case company, “Eastern Shopping” (ES), is the first one to integrate five media channels into single n...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31423055625684998622 |