Establishing an Evaluation Model of New Product Strategy with Fuzzy MCDM–A case of Industrial Angle Measures

• Main Authors: Lee Han-chung, 李翰忠
• Other Authors: Chu Ta-Chung
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/25918482620045833845

碩士 === 南台科技大學 === 工業管理研究所 === 93 === 　　One of the contributions of the economic development of Taiwan depends on high quality and high stability of the products. In order to maintain the high standard of the products, most companies have only focused on using the newest and finest equipments or establishing a more strict system for quality control. However, they neglected that they must have precision measure to keep the high standard. The industrial angle measures instrument has always been placed for “the preliminary set-up of machine or pre-running”. With the advance of operation technology and the introduction of all kinds of new machines, the instruments are more diversified, the precision is higher, the application is also more extensive, and thus the relative importance of this industry becomes higher. However, there has not been a proper strategy selection evaluation model or system to help the industrial angle measures instrument industry to improve the competitiveness. Besides, many new products have been introduced to the market and consumers with the fast progress of technology development. Enterprises must make innovation and improvement continuously in order to survive. Before promoting new products to the market, an enterprise should consider the difference between the old products and the new ones and also the competitiveness from other similar products. Therefore, to win the market, an enterprise must not only introduce the product’s merits, but must also develop a proper product strategy. 　　From the above discussions of new products, strategy and the importance of their connection, we know that an appropriate strategy for a new product is a key for the successful development of the enterprise. This purpose of this research is to thoroughly study the industrial angle measures instrument and to suggest a strategy selection evaluation model via fuzzy multiple criteria decision making for enterprise application. Keyword: Fuzzy multiple criteria decision making, Industrial angle measures instrument, New products, Strategy selection