An Empirical Study for Consumers' Behavioral Intention of Online Auction－Integrated the Theory of Planned Behavior and the Social Cognitive Theory
碩士 === 樹德科技大學 === 經營管理研究所 === 93 === In practice, the Internet grows vigorously and online auction has become an important tool for Internet users to buy or sell their second hand goods in recent years. According to Institute for Information Industry (III), the trade of the online auction in Taiwan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30792453690799226639 |