The Effects of Brand Attitude on Brand Equity─ An example for Franchising Western Restaurant.
碩士 === 樹德科技大學 === 經營管理研究所 === 93 === The competition and imitation in the F&B industry is extremely intense in the recent years; the strategy of brand competition is therefore adopted in order to keep a higher strength of differentiation. For establishing a hard brand, the main factor is to acqu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79915310517559946975 |