Study on Historical Newspaper Digital Archives in Commercialization – A Case Study of Peiping ” Shih-Chieh Daily News”

• Main Authors: Li-Hsuan Huang, 黃瓈萱
• Other Authors: Shien-Chiang Yu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/60399182506008865160

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 93 === The Culture-Offices of our government have encouraged the digitalization tasks aggressively nowadays; in addition, they generate huge amount of digital objects with characteristic of Chinese culture. At the mean time, historical objects could be saved and deployed all over the world to let much more people realize Chinese culture easily. Newspaper digitalization is one of the major tasks; moreover, historical newspaper digital archives are much more important tasks. Historical newspaper which has rich value for historical study could let us understand the politics, society, economic, and life style at the time. However, the volume of newspaper is big, and the paper is easy to loss, hard to save, not easy to look up, digitalization is the only solution for historical newspaper. Digitalized data not only has the value to save but also can be applied to the commercial products. Furthermore, digitalized historical newspaper could be commercialized. In the adding value that in pluralism is served, for reach every several allusion quotation integration of the resources application of collection , extend service depth and scope , classical-collection of unit, can reduce operating cost, expand the income effectively, in order to as every classical-collection unit follow-up funds source, digitization of work, understand in depth that the commercialized course with commercialized procedure and goods of digit classical-collection has their necessities. This research understands digit classical-collection commercialized feasibility and application in depth, take Peiping ” Shih-Chieh Daily News” as an example, conclude and appear and is suitable for the historical commercialized marketing tactics of digit classical-collection of news, based on commercialized course theory, consult relevant experience that actual operation commerce manages, sum up into a commercial way. Use the relevant theory of commercialization as the method that is researched and analyzed, to operating for many years and succeeding in the business circles that the commerce managed experience, and that there is commercialized experience of digit classical-collection is not the news newspaper digit classical-collection organization, the way to carry on specific interview, is in the hope of understanding the commercialized course of the historical news digit classical-collection digitization materials and operation way in depth, build and construct a type of operation which is suitable for the digit classical-collection commerce of history, improve commercial value its and several person who add of classical-collection with is it promote pluralism to use.