A Study on Local Consumption of Transnational Online Auction

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 93 === Globalization is the target of e-business to extend competitive market and profit. But transnational operation must consider about various management factors of localization. Due to the customers' behavior and the cultural difference to cause various in...

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Bibliographic Details
Main Authors: Wen-hui Huang, 黃玟慧
Other Authors: Shien-chiang Yu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/22713620971721797284