A Study of Antecedents and Consequences of Satisfaction towards Website Tourism Information

• Main Authors: Su-Jiang Hong, 蘇江鴻
• Other Authors: Sz-Reng Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/35818477541727850758

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === Abstract The medium of tourism information is changing gradually since the development of Internet, more and more users are changing their custom about how to collect their tourism information. What are those major tasks to build a tourism website with profitable future? The delivery of website tourism information, matching with different preference of Internet users, the required content of tourism website, above all are those major factors if one tourism website could be noticed and fond of. They are even satisfied by those tourism information supporting by the website, and then they are willing to come back to this website and have their second time purchase to support this website. There are many categories of tourism website, in this study, we focus on the direct supplier (business type)- tourism information website-“ Ezfly. We wish to realize what is the satisfaction degree of Internet users towards information format and the weight of those key tourism information, offering by Ezfly. Base on this study, we could realize the attitude of Internet users towards the content of tourism website, and the thinking of internet users towards those information how to express in the internet environment under the existing internet access hardware. Wish this study could be one reference for those operators of business type tourism website. To increase the quality of tourism website information, let the content of tourism website to be closer to the preference and demand of Internet users. And then to attract more consumers to use the Internet as their important source of collecting tourism information.