Study of Vacation Lifestyle and Purchase Behavior of Travel Products by Taiwan’s Young-Adult Backpackers engaging in Outbound Travel

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 93 === According to the survey done by Taiwan Tourist Bureau, the total amount of backpackers has exceeded traditional group tourists. While among the backpackers, young generation is the major client. Nowadays it’s fast and easy for the young generation searching to...

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Bibliographic Details
Main Authors: Kuo-Hsun Yang, 楊國勳
Other Authors: Jia-Jy Yen
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/50603522776690822455