A Preliminary Study on the Brand Management Indicators of the CommercialRadio Stations in Taiwan
碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 93 === 《Abstract》 After becoming the private enterprises, the commercial radio stations enter the age of competition. How to establish the brand image in audience’s mind and keep them listening to the radio station is the point of operating a business. The goal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99282502044416093338 |