The relevance of brand value and corporate value in the electronic industry
碩士 === 東吳大學 === 會計學系 === 93 === Abstract The electronic industry in Taiwan elected by this research to get evidence of supporting managing brand strengthen corporate value and recommend the management in electronic industry to establish and manage brands, and then use brand strategic management to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/87289158641717033430 |