The Structure-Conduct-Performance:Study of Taiwan Airline Industry

碩士 === 東吳大學 === 國際貿易學系 === 93 === The purpose of this research is to examine Taiwan airline industry using the structure- conduct- performance theory. We find that before “Open-Sky” policy, there are significantly entry and exit barriers due to the government regulation so as to only few aviation c...

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Bibliographic Details
Main Authors: Mei-ling Hsieh, 謝美玲
Other Authors: none
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/13880772874307925409
Description
Summary:碩士 === 東吳大學 === 國際貿易學系 === 93 === The purpose of this research is to examine Taiwan airline industry using the structure- conduct- performance theory. We find that before “Open-Sky” policy, there are significantly entry and exit barriers due to the government regulation so as to only few aviation companies exist in the industry and the price flexibility is quite limited. After the “Open-Sky” policy, the number of the aviation companies increased from 4 to 9, which increases the industry competition. The overall efficiency and profitability of Taiwan aviation industry was not good in the early stage of the “Open-Sky” policy. Though there were signs of improvement in later years, but it again started deteriorating in the year 1995. In 1998, the profit of aviation companies is even negative. Since then, the industry consolidation and strategic alliance had been emerged. In addition, either before or after the “Open-sky” policy, Taiwan domestic aviation industry is under government surveillance and control, especially the pricing and the flight route. As a result, the industry is oligopoly; the operation is still heavily impacted by government policy.