The Study of house repair business strategy –The case study of Kaohsiung

• Main Authors: Yung-kuei Shiao, 蕭永貴
• Other Authors: Shong-iee Su
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/78394688033745400697

碩士 === 東吳大學 === 企業管理學系 === 93 === The construction enterprise in Taiwan has been highly matured. Due to the tremendous housing-repair market, the construction enterprise require long-term operation so as to create great opportunity, therefore, it is necessary to develop to the direction of housing-repair. Nonetheless, study related to housing-repair mostly focus on technical or single operational management sides, few of those toward to integrated study. On the other hand, the difference between southern and northern Taiwan makes the theory completely unavailable. Besides, in the recent years, changes in Kaohsiung is rapid, the strategy for housing-repair operation also need to be adjusted simultaneously, and toward to the development of multiple management service side with the high-added value. This study is trying to understand the supply-demand condition and business operational mode to the residential housing-repair enterprise in Kaohsiung area, to induce operational strategy which could comply with actual need for the residential housing-repair enterprise, as a reference of those enterprises. Therefore, by utilizing the method of expert inquiry, this study conducted practical study referring to housing-repair enterprise supply & demand condition and issues of operational strategy. To the inquiry of housing-repair enterprise supply & demand condition, this study adopted reiterative statistics and Chi-Square Test of Homogeneity analysis. To the inquiry of operational strategy, analyzing by Analytic Hierarchy Process（AHP）. The result of this study shows, with respect to the demand, customers in Kaohsiung area focus the prize to the housing-repair service, and the frequency of housing-repair is about half year to two year. With respect to the supply, most popular marketing method is by reputation advertisement, and customers’ decision heavily relies on the performance of professional staff as well as on-site introduction. On the other hand, housing-repair companies emphasize service quality in term of internal management, especially taking customer relationship management as a marketing-oriented operational idea. And most companies have their own operational strategy, and regard the importance of that in normal condition. With respect to the operational strategy of housing-repair enterprise, including low cost service, high professional service and quality. With respect to integrated method, including promotion of management efficiency & effectiveness and customer’s satisfaction, shorten working period, reduction of manpower, lower material cost, lower wage cost, upgrade added value, promote customer’s value, convenience of on-call service, fast repair service, effective market separation, house evaluation, reasonable and transparent prize, selection of target market, accident prevention safety and ecologic construction, etc. The above methods could take as a reference to operational policy for the residential housing-repair enterprise in the southern Taiwan.