The Study of Promotion Type, Trust and Online Purchase Inteneion---The Case of Women's Underwear

碩士 === 實踐大學 === 企業管理研究所 === 93 === ABSTRACT The product attributes of comfortable, functional, and beautiful are important for women’s underwear, therefore, buyers hope to get further advises in the purchase process from the salesperson. Opinions are divergent on the feasibility of the women’s un...

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Bibliographic Details
Main Authors: Li-Yu Chou, 周麗玉
Other Authors: Shang-Ling Wei
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/97505789897962082285