The selection of hotel industry’s franchise system determinants---An empirical study of four hotels in Taichung
碩士 === 靜宜大學 === 觀光事業學系研究所 === 93 === The purpose of this study is to investigate the relationships among the motive of franchise system, the selection criteria of franchise system, the hotel industry’s key success factors and the hotel industry’s competitive position. A total of sixty seven samples...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/59059210238073808995 |