The Implementation of Schoolmates’Relationship Network in the Travel Industry: A Case study of Alumnus Graduated From Tam-Sui Oxford College

• Main Authors: Tsung-Yen Wang, 王宗彥
• Other Authors: Ming-Ching Yang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/59180032644081888653

碩士 === 靜宜大學 === 觀光事業學系研究所 === 93 === The study is to explore the connection on travel agency with schoolmates after graduation and how to set up the network channel in the network world as well as its thinking pattern from the view of a travel agency graduated from Tam-Sui Oxford College. Based on 7 representative travel agents, to conclude the following results under a multi cases intergraded study accompanied with a in-deepth interview and network theoretical analysis： 1.「Chaxu Geju」effects the network type, especially at the inner department of the travel agency. 2.Personal connection with schoolmates over network does not promise the cooperation between travel agencies. 3.Expertise instead of schoolmate connection . 4.No decisive keyman is regarded among the schoolmate family. 5.Personal connection is the core of the school network between schoolmate. 6.Marketing channel over network is not the mainstream yet. 7.Business runner shall recognize knowledge management in the network marketing.