A Study of Relationship Quality between Medical Representatives and Doctors --By Applying AHP Method

碩士 === 靜宜大學 === 企業管理研究所 === 93 === Pharmaceutical marketing which promote their products in hospital always depend on their experienced or their subjectivity. But in this time . Pharmaceutical marketing still decline the promote resources and on the budget of National Health Insurance (NHI) is durin...

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Bibliographic Details
Main Authors: Chun-Yu Yeh, 葉俊佑
Other Authors: Ming-Kuo Chuang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/d75y26