The Influence of Product Knowledge and Involvement on The Effect of Prescription Medication Advertising

The Influence of Product Knowledge and Involvement on The Effect of Prescription Medication Advertising

碩士 === 靜宜大學 === 企業管理研究所 === 93 === The Influence of Product Knowledge and Involvement on The Effect of Prescription Medication Advertising Advisor：Ming-Chang Huang and Yi-Chia Chiu Student：Shih-Ping Sun ABSTRACT While currently only the USA and New Zealand permit direct-to-consumer promotion of...

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Bibliographic Details
Main Authors:	Shih-Ping Sun, 孫詩蘋
Other Authors:	Ming-Chang Huang
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/3p572u

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