The Influence of Product Knowledge and Involvement on The Effect of Prescription Medication Advertising
碩士 === 靜宜大學 === 企業管理研究所 === 93 === The Influence of Product Knowledge and Involvement on The Effect of Prescription Medication Advertising Advisor：Ming-Chang Huang and Yi-Chia Chiu Student：Shih-Ping Sun ABSTRACT While currently only the USA and New Zealand permit direct-to-consumer promotion of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3p572u |