An Empirical Study of the Relationship between Tactical Marketing Mode in Medical Industry and Its Operational performance
碩士 === 靜宜大學 === 企業管理研究所 === 93 === For the past years, among traditional marketing combinations, 4Ps , namely, product, price, place and promotion proposed by McCarthy in marketing structure have been widely accepted by the public. However, few studies have been done to explore whether marketing poi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/273853 |