A Study of the Relationship between the Effects of Country-of-Design, Country-of-Manufacture, Brand Imageand Consumer Purchase Intension – Using theWhite Electric Alliances as an ExampleA Study of the Relationship between the Effects of Country-of-De
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The globalization of manufacturing facility and hybrid productions been booms up dramatically in recent years, the Country-of-Origin and Country-of- Manufacture usually comes from different countries. From a consumer’s perspec-tives, the brand image usually div...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49600967584228090246 |