The Bearing of The Brand Equity 、 Learning Process and Consumer Behavior Purchase. ─An Empirical Study of Cosmetic

碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === The Bearing of The Brand Equity 、 Learning Process and Consumer Behavior Purchase. ─An Empirical Study of Cosmetic Student: Ling-Cha Chen Advisor: Prof . Tai-Ning Yang Chinese Culture University ABSTRACT This study takes the cosmetics industry as an...

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Bibliographic Details
Main Authors: lingcha,chen, 陳令佳
Other Authors: Prof . Tai-Ning Yang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/58825238993281731232