A Discussion of the Relationship Between Consumer’s Living
碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === During the process of consumer’s purchase decision, it confirms a question first, and then launches information search, brand evaluation, store selection and purchase, product usage, satisfaction, handling, and motivation of purchase again respectively as an en...
Main Authors: | SHEN, Hsing-chih, 沈興志 |
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Other Authors: | Chow, Jiann-heng |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/14019598964058542104 |
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