A Discussion of the Relationship Between Consumer’s Living

碩士 === 中國文化大學 === 國際企業管理研究所 === 93 === During the process of consumer’s purchase decision, it confirms a question first, and then launches information search, brand evaluation, store selection and purchase, product usage, satisfaction, handling, and motivation of purchase again respectively as an en...

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Bibliographic Details
Main Authors: SHEN, Hsing-chih, 沈興志
Other Authors: Chow, Jiann-heng
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/14019598964058542104