The Effects of Service Guarantee and Service Failure Attribution to Consumer Complaining Behavior

The Effects of Service Guarantee and Service Failure Attribution to Consumer Complaining Behavior

碩士 === 中國文化大學 === 國際貿易學系碩士班 === 93 === Previous researches have probed into the service guarantee or service failure influencing consumers individually. It has concluded that consumer complaining behavior would effected by several factors. Service guarantee is the tool to help enterprises to improve...

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Bibliographic Details
Main Authors:	Wu Mei-Hsuan, 吳美煖
Other Authors:	Cheng Shao-Chen
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/04662828688003039070

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