Influences of the layout pattern and color of poster text on the span of comprehension

• Main Authors: Jenchiang Rau, 饒真強
• Other Authors: Regina W.Y Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/94043448831311722540

碩士 === 國立臺灣科技大學 === 設計研究所 === 93 === Investigated were the influence of “layout pattern” and “the color of poster text” on the span of comprehension. Current “styles of poster text layout” were analyzed to understand the pattern of text layout. A focus group, survey, and card clustering were applied to interpret poster text layout in terms of poster design trends. A survey on the span of comprehension was conducted with the “geometric patterns” and “text colors” concluded in the interpretation. Data collected from the survey were analyzed to investigate the correlations between “geometric layout/text color” and span of comprehension with the qualitative approach. Findings in the analysis of current styles indicated that geometric straight line and free straight line patterns sharing 79% and 17% of the total patterns surveyed respectively are the commonest and second most common poster text layout; while geometric curve and free curve patterns sharing 3.5% and 0.5% of the total are the least and second least common. Comparing geometric patterns with free patterns, the former shares 82.5%, which is much greater than the latter at 17.5%. Therefore, geometric patterns are the commonest in poster text layout. The amount of characters memorized is the criterion for determining the efficiency of span of comprehension, i.e. the more accurate the characters remembered, the greater the efficiency in span of comprehension. Results of experiments indicated, for both variances, that in terms of “layout pattern” and “text color”, the latter is significantly correlated to the efficiency of span of comprehension, and a better efficiency (amount of characters remembered) was observed in the faded “purple text” of Middle Ming Font against a blank background. The “layout pattern and visual area”, and “visual area” and “text color” are significantly correlated to the efficiency of span of comprehension. Among the visual areas, the greatest efficiency was observed in areas 2 and 5; and the most significant difference was observed between “square layout pattern” and “pentagonal layout pattern”, suggesting that the latter was the focus of observation in “geometric patterns” of respondents.