A Study on Consumer's Purchasing Behavior of Luxury Goods — Diamond Chain Stores as an Example
碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === In the recent decades, with the dramatic growth rate of GDP and remarkable consuming power in the island wide, Taiwan becomes a new battle for the worldwide suppliers who aim on luxury goods, especially on diamond product. With the changing and extension of consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36979003029544157148 |