A comparative study of the suitability and difficulty of developing franchised chains in Taiwan

碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === In Taiwan, franchised chains have grown exponentially in recent years, attracting a large number of investor-franchisees. However, faced with so many industries and brands, what are the key factors that those interested in investing in the head franchise or becom...

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Bibliographic Details
Main Author: 呂振雄
Other Authors: 吳克振
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/12925026377447301930