| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 93 === This Research is mainly focused on the dynamic competition of the Displays industry. Through researching relative literature review and deep interviews, we understand the present situation and the developing characteristic of the Displays industry and the global industry overview. First of all, from the demand and the competitive situation in the market and the marketing view of 4P to compare with every company and to analyze the difference between the China market and the global market, and every company in China. Finally combining the theoretical and practical knowledge to analyze is to understand the more of the dynamic competition and to propose some suggestions about the development of the marketing strategy in the future.
The result of the Research shows that it can make some assessment in the brand position of every manufacturer from seven surfaces, such as the product technology, the price, the profit of channel, the efficiency of channel, the extent of popularization, the service after-sale and the extent of channel, etc. Besides the price and the profit of channel, the top manufacturer is a brilliant performance in other surfaces. But at present the competitive strategy in the China market neglect the customers, other manufacturers must emphasize the excellent service based on the customer-orient to strengthen their advantage of the competition.
|
|---|
